![]() ![]() As they’re extremely helpful in ideation, they should feature early in design processes. Personas are deliverables in design thinking’s Define phase. Her scenario: she stretches $70 to cover her week’s groceries. We imagine Amy has just started banking online, lives in shared housing and works weekends. Through Amy, we see how our app helps these users in their day-to-day activities. For instance, for an app that helps students budget, “Amy” represents 18-year-old females who must adapt to college life. We divide users into manageable groups and represent each with a typical embodiment – a persona. Alan Cooper, Software designer, programmer and the “Father of Visual Basic”Īs designers, we shape personas iteratively. Personas allow us to see the scope and nature of the design problem… are the bright light under which we do surgery.” They are the foundation for all subsequent goal-directed design. “Personas are the single most powerful design tool that we use. ![]() Because you must map your users’ needs to your design’s functionality, you must first clearly define both the needs and the users. You should always create personas from observations about real users, personas should never be invented out of your assumptions about your users. In user experience (UX) design, you use personas to build empathy with target users and focus on their world. Personas are distilled essences of real users. Learn how to use personas to make better designs. ![]()
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